
A slice of (Maori) life
Mana Magazine
It’s an afternoon that holds a promise of summer.
Tawhirimatea and Tangaroa are at peace with each other.
Surf’s rolling on to the black sands of West Auckland’s
coastline at Whatipu. A beach framed by jagged outcrops.
We look for the taniwha’s tooth. We sit on a wind-bleached
log weaving a harakeke putiputi. Bianca teaches Carol
and Billie a waiata. Inspired by the setting, Billie
tells us that life is not about the number of breaths
you take, but the moments that take your breath away.
There are plenty of those moments for the manuhiri
on today’s Potiki Adventures Urban Maori Experience.
We are a small group today. Carol from Kansas and Billie
from Texas are the actual paying guests ($145 each)
as well as Potiki partners and guides Melissa Crockett
and Bianca Ranson, their German intern, Doris, and the
hanger-on from Mana. I am one in a trail of international
and local media to have beaten a path to the office
door of these enterprising businesswomen since Melissa
won the prestigious PATA Young Tourism Professional
Award at the 2006 Tourism Industry Awards in September.
It was the first time that a woman has won this award
and the first time it’s been won by a Maori woman.
Carol and Billie flew in from Hawaii and got to bed
in the small hours, but they’re bright-eyed and
ready for their big day out in Auckland when Melissa
picks them up from their city hotel at 10 am, introducing
herself in the traditional Maori way.
As Melissa dodges her way through the city’s
morning traffic she explains the significance of Auckland’s
volcanoes to the tourists. We head towards Maungakiekie
– the Americans try out the unfamiliar sounds
on their tongues.
First stop is the education centre in Cornwall Park
where Melissa fires up a computer version of a simulated
fortified Maungakiekie. We see warriors, weapons, kumara
pits and pataka.
We then wind uphill to the place that, post-Mike Smith,
is known to many Aucklanders as None Tree Hill. Views
are taken in, along with colourful stories of the isthmus,
of Tamaki Makaurau and of course, of Mike’s deed
with the chainsaw.
The urban part of the tour continues with a stop to
look at Maori art and crafts in the funky suburb of
Kingsland where Melissa and Bianca have their office.
(On Saturdays their urban trip includes South Auckland’s
colourful Otara Market).
We head out to the fringe of heaven - Titirangi -for
lunch at a popular café and then to the Waitakere
bush and the black west coast sands. It seems everyone
on the planet has seen The Piano.
Before we reach Whatipu there’s a stop in the
Karamatura reserve for a bush stroll and a lesson in
rongoa. As if on cue, the biggest fattest kereru flies
nonchalantly to a nearby perch. Carol and Billie who
are keen students of Polynesia note the similarity between
the kereru’s fluttering and the sound of taonga
puru. And they are visibly moved by Bianca’s chanting
that accompanies Melissa’s account of the creation
story.
The two women ask intelligent questions and obviously
enjoy some of Auckland’s best scenery on a well-behaved
weather day. But mostly they seem enchanted by these
modern young Maori women with their obvious passion
for their culture and their willingness to share it.
It was, as Billie will write later in the ‘feedback’
book, a very moving experience.
“Thank you for sharing your Maori spirit with
us today,” she wrote. This was a place an moment
that took our breath away.”
Melissa, 29 (Nga Puhi, Ngati Kahu, Te Rarawa) and Bianca,
27 (Nga Puhi, Ngati Kahu) began working together in
2002. Between them they have complementary skills -
Melissa is the ‘arty’ one with a university
background that includes Maori Art and Traditional Culture.
She’s worked in corporates and NGOs as a fundraiser
and business development manager. Bianca is more ‘sporty’.
She did Outdoor Education training with Ngatiwai Wananga
Raorao Foundation, has a Diploma in Outdoor Recreation
Leadership from Auckland University of Technology, and
is one of the first Maori women to qualify as an outdoor
instructor.
In February 2004 they set up Potiki Adventures which,
as its name suggests, is the smallest and youngest -
and perhaps cheekiest ‘kid’ on the tourism
block.
They began to run outdoor trips in and around Auckland,
taking tourists to their favourite places, giving them
a slice of modern Maori life along the way, rather than
taking them to watch a Maori ‘experience’
or performance.
They do this by weaving te reo and tikanga into the
manuhiri experience whether they are kayaking, snorkeling,
waterfall abseiling, mountain biking, visiting a Maori
artist or weaver at home or going to a vineyard. It’s
seems like a winning formula. They recently turned down
an offer of a major investment in their company. As
Melissa says: “The injection of a large amount
of putea was tempting and would have sped up expansion
of the company. But we believe we can do it on our own.”
They offer the urban tour on a daily basis as well
as a seasonal tour that takes in the Leigh Marine Reserve.
They also put together high end specialised itineraries
some of which are exclusive and expensive. Balancing
this, they take rangatahi, particularly young urban
Maori on outdoor experiences, tramping and camping in
the bush. Both Bianca and Melissa have previously worked
for actor Jim Moriarty’s Te Rakau Hua o Te Wao
Tapu Trust for ‘at risk’ young people. (Melissa
is its current board chair) and clearly have a passion
for this side of their business.
Both work hard, networking within the travel industry
and doing tourism tradeshows.
Staffing is minimal though they have a team of qualified
guides and support staff to call on in peak periods.
They use internet and email marketing extensively,
targeting the international tourist market, mostly from
the UK, US, Europe and Australia and especially independent
travellers of all ages who want to interact with local
people.
Melissa says they are also starting to get more interest
from the domestic market, both Aucklanders and other
parts of Aotearoa.
She puts their success so far down to self-belief,
determination, lots of networking, building a reputation
as a reliable innovative company with a unique, well-researched
product.
Their future plans include growing at a sustainable
rate. “We want to maintain our reputation for
providing unique, memorable small-group tours, to provide
employment for more young Maori people, to move into
the European market and of course, to win another tourism
award,” Melissa says.
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